Blogging for Business - How To Write Blog Posts That Are Interesting, Informative, and Get Readers

By Connie Ragen Green

Blogging for your business or for your niche market is a way to start a conversation with your readers and keep it moving. But keeping your blog posts fresh, interesting, informative and frequent can be a real challenge.

Before you make more than one or two posts to your blog, write down a list of topics that you will cover. You may have many ideas on what to write that readers will want to read, so keep a journal of topics and ideas that you can draw from. You will also want to read other blogs on topics that are similar to yours. You should actually read and comment on several blogs regularly to truly become part of the blogosphere.

Having a series of blog posts on one topic may make your readers more likely to sign up for your feed (your RSS feed) and come back to your blog often. A series of tips is a good way to show your readers that you have thought out what you are going to write about. You may also want to offer them a PDF file of all of your tips that they can easily download from your blog.

Make every effort to post to your blog twice a week. Even if you only write one paragraph, it is better to post more frequently. This will help both readers and search engines to find you more easily and get your name and message in front of more people. Adding pictures will also make your blog more interesting. Make sure you use royalty and copyright free photos. Blogging can boost your business tremendously if you stick to it and always give your readers good information.

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